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Home » Here’s How To Boost Your eCommerce Conversions With WooCommerce Widgets

Here’s How To Boost Your eCommerce Conversions With WooCommerce Widgets

Ultimately, the success of your online store is determined by two factors: how much traffic you can attract to your site and how many of those visitors you can convert.

Unfortunately, many store owners make the mistake of only focusing on increasing traffic rather than refining and improving user experience and increasing conversion rates. After all, the more customers you bring to your store, the more sales you’ll make, right?

While this argument is strong, there are strong arguments for optimizing your website and getting it to convert as high as possible before putting in the extra effort to get more traffic. For starters, driving traffic to your website is difficult, expensive, and time-consuming. Second, it’s not guaranteed and you risk investing thousands of dollars in a new advertising campaign only to have trouble recouping your expenses.

That’s why it’s best to invest your time (and money) to maximize the traffic you already have. Suppose you can persuade your visitors to take action and make a purchase on your site. In this case, you will eventually be able to increase your traffic once known customers buy from you, which will translate to much better results and a significantly improved marketing ROI.

The global average for e-commerce conversion is around 2.58%. However, it’s not uncommon for successful websites to report conversion rates of 10% or more (as long as they put in the work). That said, if you’re a digital store owner, the good news is that you can increase your eCommerce conversions without much work, especially if you use the various tools available to you, such as Elementor and WooCommerce widgets.

What are WooCommerce Widgets?

WooCommerce widgets are handy plugins for your website that can be used to enhance its functionality. You can add a plethora of new features to your website with these tools, which will help increase conversions and improve overall user experience. When combined with Elementor, the leading drag and drop website builder for WordPress, online store owners will be able to customize their website exactly the way they want, which should lead to a significant increase in conversions and margins beneficiaries. On that note, let’s look at a few ways to use these widgets to convert more visitors into paying customers.

Make it easier for users to navigate your site.

Without a doubt, ease of navigation is one of the most important factors of a successful website. If it is unnecessarily difficult to browse and find products in your store and enter the purchase process, you will definitely lose sales. With that in mind, try to make things as simple and easy as possible for your visitors. You want your site to be fully accessible on every page, with a clear call to action and a prompt if needed.

Luckily, there are a bunch of Elementor widgets that allow you to improve your website’s navigation, which will allow you to customize several features, like creating a custom menu (menu type, direction, alignment, indicators of sub-menu). Breadcrumbs is another Elementor widget optimized for WordPress that helps visitors navigate your site and even kick start SEO performance.

Prioritize customer service

Chances are you’re not the only store in the world selling your products. This means you need to find ways to differentiate yourself, and one of the best ways to do that is with premium customer service. For example, offering live chat can help answer simple customer questions, overcoming objections that keep them from buying from your site. You can also find widgets that offer a wide variety of useful features, such as an automatic currency switch based on the visitor’s geographic location.

Create urgency

Creating urgency is one of the most effective ways to increase sales and encourage your visitors to purchase your items. Of course, it helps to have high-quality copy and neatly curated product descriptions. Yet sometimes a tasteful nudge to make the purchase can mean the difference between a sale and a lost customer. Some widgets that can help you create urgency on your site include countdown timers, scarcity counters, expiring vouchers and coupons, and one-time sale events.

Building Trust

Finally, if you want to increase conversions, you need to build trust with your customers. Trust is an essential ingredient in a business transaction. If you don’t, you’ll have a really hard time convincing your visitors to hand over their hard-earned cash. On the other hand, if your customers trust your brand and feel safe in your store, they will be more likely to make a purchase and return again and again.

There are a ton of different widgets that help you build trust and credibility with your customers, such as those that place trust badges on checkout pages. Another great option would be to opt for a widget that creates social proof for your product, service, or brand by displaying user comments, reviews, and testimonials.

Last word

By optimizing your eCommerce site for conversions, you increase your chances of increasing your profit margins without significantly increasing your expenses. After all, you don’t have to spend hundreds or thousands of dollars on marketing campaigns; Instead, focus on getting the most out of your existing visitors and making your website as efficient as possible. Using the information in this article, you will be able to increase conversions by installing a range of widgets that will make it easy to combat mistrust, create a sense of urgency, improve customer service and help customers browse your website and find the right products. .

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