Video is the main content medium these days. Today, most people prefer and love watching consecutive videos than reading or doing anything else. Additionally, surveys have revealed that viewers who regularly interact with original content expect more quality streaming videos and unique content optimized for next-gen.
Video content is redefining the way companies communicate with their audience and offer them new experiences. To meet the growing demand, companies are trying to find new ways to present the benefits of subscription content and video streaming service to their brands.
With shoppers using streaming video content more than ever, there’s no time to take advantage of the latest video delivery technology.
Is video on demand right for your business? In this article, we’ll take a deeper look at what video streaming services should offer and how VOD streaming drives marketing in the long run.
What is VOD streaming?
VOD, or video on demand, has become quite common in movies, TV shows, and music videos. VOD is a video streaming platform that allows you to watch content without any scheduled times (like with traditional broadcast media). This can include anything from a classic movie to HBO shows. One of the newest trends in VOD is focusing on original content that can only be streamed through VOD platforms.
Although VOD may seem like a recent innovation, it’s an old concept. In the early 1990s, people would go and rent movies from video stores and choose from different genres including comedies, dramas, cartoons, family fare, and more.
VOD services made it possible to play videos directly over the internet, which meant greater accessibility – hence why these services were an instant hit with audiences in the early years once they hit the ground running. beginnings.
Technology has advanced so much that today you can access almost any video content at your fingertips, wherever you are! And even social media platforms such as YouTube, Facebook and Instagram have become important VOD channels.
You can watch any video content available on the website without owning a TV. Whatever your device like phones, tablets and desktops, you can now use it to watch movies in HD quality.
Content available for streaming through other popular media portals and viewing networks tends to place more emphasis on its creators and exclusive content. Some of these platforms charge premium fees for subscribed members. Others, on the other hand, may not allow you to access specific videos unless you have an allegiance to one or another of their brands.
Examples of VOD streaming
Choosing a VOD hosting platform is essential for businesses large and small. So let’s review some of the most famous examples to bridge the gap between what’s available, their benefits, and how you can apply them to your unique business needs.
Setplex positions itself as a VOD platform that could future-proof your OTT content engine. The company offers end-to-end OTT streaming solutions: encoding and transcoding,
content and subscription management, OTT monetization and billing, analytics and security.
To meet this requirement, Setplex uses a microservices framework that makes its software exquisite and scalable. For users, it is also used with a rich set of equipment available from a single player dashboard.
Muvi is a flexible and feature-rich video platform. If you need premium features and are looking for one that can monetize your videos with ads, subscriptions, or pay-per-view models, this could be the platform for you! Since the most notable feature of Muvi is its wide range of monetization tools, it could be beneficial for organizations that have decided to make money from video content.
Uscreen is a video-on-demand platform that allows broadcasters to deliver professional quality video content. The platform has all the tools businesses and schools need to host educational videos in an accessible and entertaining way.
Kaltura is another great video hosting platform. Kaltura offers a completely personalized experience for video. This customization includes their ability to integrate third-party vendors as well as social media channels including marketing, sales, and support, making it more of a bundle than its counterparts in the market.
Although the price is not published on the website, users reported that it turns out to be quite expensive especially if you are starting your business.
Wistia is a VOD-only platform, which means it only allows you to have and watch videos on your site. It contains heatmaps that show you which parts of video viewers are most engaged or most likely to interact. Wistia has quite a few limitations, and not all features provided by competing VOD platforms are available to users.
Brightcove was founded in 2004. It is one of the oldest online video platforms offering cloud encoding, live streaming and VOD (video on demand) hosting. The company supports all revenue generation models for online video and essential features such as batch downloading and easy management of large content libraries.
They specialize in hosting video content for businesses in all industries, so you won’t have to worry about dropped frames or other issues related to managing large amounts of data like glitches. techniques, as they will support all the video encoding so your viewers will experience excellent playback at all times.
YouTube is a popular, mainstream, social VOD (video on demand) platform that was one of the first sites to popularize streaming. Do some research and you can find the type of platform that would work for your business, whether you’re a startup or just a small business and have a tighter budget but need an entry into the streaming world.
When you access it for free or paying a monthly fee, it helps to know that its limitations, such as monetization and other business tools, are too big for businesses.
Netflix is currently an exceptional provider of video on demand. It has been used by maximum customers all over the international market especially because of its user interface and best video content.
Apps and personalized pointers can be very easy to navigate that allow customers to continue watching movies for a long time, increasing engagement.
Disney plus maybe a video on demand/OTT platform where you can watch your favorite movies and TV shows in your own comfort zone.
Hulu is another curated VOD platform that offers a list of TV shows and movies. It is available on most PCs, all-around TV gadgets and related.
Reasons VOD is a popular streaming
Video content can extend a company’s marketing activities and improve its brand image. A video is a tool that can be used anywhere and anytime to deliver information, whether an observer or a professional camera captures it.
It creates valuable product awareness and builds strong brand identity through information delivered in short, digestible pieces.
We know you are the best marketer there is; why not provide your customers with the best way to receive relevant information? VOD streaming will help you grow your new business, grow your existing business, or better serve your customers!
There are many VOD hosting platforms in the market today, but you should know that every VOD platform provider is different. Some offer more features and others cheaper. Ask yourself if this matters when choosing your VOD platform.
The one you choose should depend on the capabilities that meet your delivery goals as well as the price you’ll pay to have your product launched with the features you need.