Structured data for SEO provides additional clues or information about the content of a page. For example, if a page has a series of practical steps or a recipe, this will be noted under the structured data. A search engine such as Google or Yahoo uses data tags and structured data snippets that will appear on your page’s HTML codes. This detailed information about your page will help Google fine-tune how search results appear in search engine results pages.
How it works
In order to learn how structured data works, you must first know how websites appear in search results. For your website to appear in search results, a spider, crawler, or crawler from a search engine like Google will need to index your site. When bots crawl your site, they collect information such as text and images for its structured data. This information is then indexed.
The information will then be interpreted using its algorithm. It is not very easy to decipher a website. This is why search engines continually update their algorithms. Structured data can help facilitate the work done by bots and search engines. Structured data allows you to provide information about your page, instead of guessing what your website is about.
The information used can then help a person when searching online. For example, if someone searches the web for an apple pie recipe, they probably have a few things they didn’t include in their search to begin with. Maybe they need an apple pie recipe that only takes 30 minutes. They most likely want something that is going to be tasty too. SEO structured data will provide all of this information for a simple search such as “apple pie recipe”.
Why Structured Data is Good for SEO
When it comes to SEO, the goal is to improve your website’s visibility in search results. Having your website on any page except the front page is no fun. 75% of users limit their search to the first page of results. That’s why it pays to take advantage of all that structured data has to offer.
Structured data allows you to:
- Explain the layout and content of your website – All the information Google needs will be used to interpret your page. That’s why it’s essential to provide Google with a full breakdown of your page, as it can make a difference in your search result rankings.
- Maximize your real estate – Structured data won’t skyrocket your website to the first page of search results, but it will give you a chance to maximize your presence in search results. You can also consider using a recruitment team to help you with other SEO factors.
- User Preview Page – Google wants to make user experience a very important part of its ranking algorithm, regardless of whether the user is looking for a plumber or a blog post about lawns.
With structured data, your business now has the ability to optimize your website for users and search engines. This extra optimization can greatly improve your ranking in search results and help increase traffic to your website.
Google or Yahoo will include information such as the user rating, cooking time, and calorie count of each recipe. Google would not be able to provide this information without the use of structured data. Instead, Google should guess whether a website’s details contain information such as cooking time, etc.