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Is Your Website Compatible with the Most Used Web Browsers in 2022?

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Today’s digital consumers are constantly evolving. There are endless new ways to connect to the web, from smartphones and tablets to virtual reality headsets. Understanding how your target audience interacts with the digital world is one of the best ways to ensure you can thrive online.

Browsers are one of the most essential tools consumers use to access the internet, and there are dozens of different options to choose from, including Firefox, Chrome, and Microsoft Edge.

If your site is not compatible with these different browsers, everything from your SEO to your UX strategy could be at risk.

Why is browser compatibility crucial?

“Browser compatibility” refers to your website’s ability to render page designs and display content as you intended, regardless of the tool your customers use to visit you. In other words, whether your audience visits you using Chrome, Firefox, Safari, Brave, or something else, they should have the same experience.

Browser compatibility lets you reach the widest possible audience and deliver a great customer experience every time. If your site is not compatible with a certain browser, you risk:

  • Bad referencing: Search engine rankings are not only influenced by keywords and backlinks. You also need to give your customers a good experience on your page. Slow loading speeds caused by a lack of compatibility or a broken page can lead to a high bounce rate, which can lead to compromised search engine results.
  • Missed opportunities: Every time a customer isn’t able to use your website effectively, you’re missing out on an opportunity. Poor browser compatibility can mean that your customers can’t fill out essential forms to join your mailing list or complete a transaction with your store.
  • Reputation issues: If people have a bad experience on your website, they may speak negatively about you online, which drives other potential consumers away from your pages.

Is browser compatibility hard to achieve?

To serve the widest range of customers on your website, you need to make sure your pages are compatible with all the browsers your audience is most likely to use. Unfortunately, this can be a difficult process. Each browser has its own requirements for CSS rules, website code, and content. Plus, new browsers pop up all the time, often with their own quirks.

Rather than spending all of your time and effort trying to follow the rules of all browser, it makes more sense to focus on the most important browsers for your target audience. For example, you can use your website analytics and online market share reports to determine the most used browser leading to your website.

By focusing on a handful of browsers, you can more easily track the various changes made by browser developers. Most of the best browsers, like Chrome and Firefox, constantly release new versions, with new rules to be aware of.

Plus, making sure you’re up to date with the most popular browsers usually means you’ll automatically be compatible with some upcoming browsers. Some of the newer browsers on the market rely on the same guidelines as the market leaders.

How do you test browser compatibility?

The first step to making sure you’re compatible with the right browsers is to test cross-browser compatibility. Most companies will focus on the following options:

  • Microsoft Edge
  • MozillaFirefox
  • Google Chrome
  • Safari
  • Opera

Your Google Analytics reports will show you which browsers are most common for your audience if you click on the Public in the left side menu, followed by Technologies, then Browser and operating system. There are also plenty of resources on the web to find out which browser apps are most popular among different cohorts, which you can slice up based on geo-location, device, and other parameters.

Once you know which browsers you need to be compatible with, you can test your functionality using one of the many online browser compatibility testing tools. A few to consider:

  • Saucelabs: Saucelabs can test your website for compatibility with all popular browsers for PC and mobile devices. You need to pay for the premium service to regularly check your browser compatibility. Alternatively, you can use the 14-day free trial to examine your site’s performance right now.
  • Browser stack: With Browserstack, you can check your website’s cross-platform functionality in real time or set up regular automated testing. The technology tests your functionality on thousands of real devices and browsers to make sure everything displays correctly.
  • Navigator : A popular browser compatibility testing tool, Browsera can notify you of problematic versions of your website. Running a test will give you a detailed report with a description of all the pages that have issues on specific browsers. You’ll also see where specific errors in scripts and coding may be causing your problems.

Maintaining browser compatibility

When you’re building a website for your online store or service, it’s easy to get carried away with things like how to use the right keywords to make your blog stand out with Google, or what kind of content you should place on each product. page. However, it’s also crucial not to overlook the basics, like making sure your visitors get to your website properly.

Cross-browser compatibility ensures that your site and its content can reach the widest possible selection of customers from all environments, so you can have the best chance of conversions. Make sure your site is compatible with today’s most valuable browsers.



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